TRILUX – Industrial Lighting Solutions
Lead Generation & Appointment Setting across Germany and Austria
Project Overview
TRILUX is one of Europe’s leading providers of industrial and commercial lighting solutions.
Between 2014 and 2019, B2B Galaxy supported TRILUX in expanding its market presence across Germany and Austria through a highly targeted business development and lead generation program.
The objective was to identify large industrial facilities with modernization potential, engage key decision-makers and generate qualified sales opportunities for the TRILUX field sales organization.
By combining market intelligence, executive outreach and structured opportunity qualification, B2B Galaxy became a trusted extension of the TRILUX sales team and contributed to significant revenue growth across the DACH region.
The Challenge
As industrial organizations across Germany and Austria accelerated the transition from conventional lighting systems to energy-efficient LED technology, TRILUX faced the challenge of identifying qualified modernization projects at scale.
The company required a structured approach to identify large industrial facilities, engage technical decision-makers and generate a consistent flow of qualified opportunities for its field sales organization.
B2B Galaxy was tasked with building a predictable business development process capable of supporting long-term growth across the DACH industrial market.
Client
TRILUX GmbH & Co. KG
REGION
Germany (2014–2019)
Austria (2015–2016)
INDUSTRY
Industrial & Commercial Lighting
Services
- Market Intelligence
- Lead Generation
- Opportunity Qualification
- Appointment Setting
- Route Optimization
- CRM Integration
TEAM
Up to 4 Dedicated Business Development Specialists
Our Approach
Data-Driven Opportunity Identification
Every opportunity started with a structured market intelligence process. Industrial facilities were identified through a combination of company databases, satellite analysis and facility size verification to determine modernization potential.
B2B Galaxy focused on organizations with significant industrial infrastructure, prioritizing sites where LED modernization projects could deliver measurable energy savings and operational improvements.
RESULTS DELIVERED
Over a five-year engagement, B2B Galaxy built one of the most successful industrial lead generation programs in the DACH lighting market, delivering measurable commercial impact.
Business Impact
During five years of collaboration, B2B Galaxy became an extension of the TRILUX sales organization.
The structured qualification process enabled the sales team to focus exclusively on high-potential industrial opportunities,
reducing unproductive visits while increasing conversion rates and accelerating revenue generation across Germany and Austria.
